Knowledge is power, so the old saying goes, and nowhere is this more true than in the world of business. There are many ways to acquire this knowledge, some more useful and cost-effective than others. One of the best ways to find out what people are truly thinking is through a survey. Thanks to the latest internet resources, creating a survey can be easier than ever. Here, Glowing Global look at how they use surveys to create great results for themselves and their clients.
“Marketing is an essential tool for every business, but it’s important to ensure that campaigns are targeted if they’re to be effective”, said Ricco Katona, director of Glowing Global. “That’s where surveys can come in so useful. They allow you an insight into the minds of consumers. You can find out what they’re thinking, what they’re looking for, and then create a campaign that’s built upon the information that you’ve received. It’s also a great way to see how effective your brand identity is, and how it compares when measured against others.”
One of the most important considerations when putting a survey together, is the wording and structure of the questions.
Unless the right questions are asked, and in a way that encourages an honest response, then the results can be worthless. For newcomers to survey creation, help is at hand thanks to the internet. Online specialists such as Survey Monkey have ready made templates to choose from, making it incredibly easy for a business to put together an effective survey. Once the answers have been obtained, it’s important to analyse them carefully. It’s easy to pick up one or two points and jump to a conclusion, but surveys work best when they are taken as a whole. Regular market research such as this helps brands stay strong and focused.
Customer surveys are one of the most important surveys a business can carry out, but client satisfaction surveys can also yield vital information, as can internal surveys. Anonymous surveys help you find our what workers really think of their environment, and can help them highlight suggestions that can increase productivity. In this way, all the stakeholders of a business can be kept happy.
“Client satisfaction is always at the heart of all we do”, said Ricco Katona. “That’s why we carry out surveys of all our clients, after a project has been completed. Similarly, we also carry out regular internal surveys. In this way, we stay true to our core values and our commitment to continual improvement.”
Businesses who want to improve their growth figures and acquire new customers, can contact Glowing Global. Their marketing expertise brings significant returns on investment.