Getting your company noticed is the priority of all entrepreneurs, and is an essential part of building a powerful brand. In our technological age, websites and social media platforms can be used to help enhance the brand, but it’s still vitally important to have good quality marketing materials, such as brochures. A recent article by Entrepreneur magazine gave five tips for professional marketing materials. Here, Glowing Global review the article, and consider the advantages that marketing materials bring.
“Your business has a great product or service to sell, so everything that your company does should reflect this”, said Ricco Katona, director of Glowing Global. “That’s why it’s so important to have high quality and professional marketing material. Not only will it promote your brand through the content that’s within it, but also through the appearance of the material itself, making it a perfect marketing tool.”
Even in our online world, every company needs literature. This includes flyers, brochures, letterheads and more, and it’s important that it’s produced by professionals rather than by yourself. Quality always shows. Utilise the services of a design professional who understands the principles of marketing material design: keep it clean and simple, uncluttered, and with eye catching headers and sub-headers. Avoid over complicated designs and the use of too many words, or the message itself may get lost.
It’s also important to ensure that all your company literature reflects your brand. This means that they should all share a similar design and colour scheme, with the same font and logo used. This, again, projects the professional image that you’re striving for. Whilst it makes sense to leave the content to content creation experts, there should also be one person within the company who has ultimate responsibility for the literature and marketing materials. Often, this will be the founder of the company, and it is they who should ensure that everything meets their exact requirements.
“We’ve recently had a new brochure produced ourselves, and we’re very proud of the results”, said Ricco Katona. “It sets down, clearly and concisely, the benefits that we bring to our clients, and is perfect for conferences, networking events, and more. Marketing materials such as brochures are also an essential aide to direct marketing, which is still the most cost-effective way to reach new customers.”
Businesses who themselves are looking to gain new customers can take advantage of the direct marketing expertise of Glowing Global. They guarantee real returns on investment.