Communication is all important in any business, but especially so when it comes to marketing. This doesn’t only mean communicating with consumers and clients, of course, it also means internal communication with your own team. Here, Glowing Global reveal plans for the launch of their own internal direct marketing magazine, and how it will bring benefits to both themselves and their clients.
“There is no skill in life that’s more important than the ability to communicate effectively, but some entrepreneurs can lose track of that”, said Ricco Katona, director of Glowing Global. “As an entrepreneur, time is precious, but it’s always worth taking the time to inform your team exactly what’s going on with the business, and the opportunities that lay ahead for them. That’s why we’re proud to be launching our own internal magazine. It means that all our ISAs will be better informed and more motivated.”
Advances in technology have transformed the way that business leaders can communicate with their team. Gone are the days of holding monthly team meetings, or even sending emails. Forward thinking companies are now producing their own magazines, and it’s a move that can bring great results. Team meetings can sometimes seem like a distraction to workers, and emails are easily forgotten or deleted, but a well constructed magazine is something that staff will love, especially when they and their colleagues feature within it.
This is just one of the ways that a company magazine can act as a motivational force. The Glowing Global magazine will also feature interviews with, and articles about, leading industry figures. In this way, team members can learn from the examples of people who’ve achieved real success, and then attempt to emulate them. The magazine will also feature up to date information about the projects the company is working on, and will also look forward to future opportunities.
“A well informed workforce is an empowered workforce, and I’m sure that our new magazine will help us all achieve even greater results”, said Ricco Katona. “We’ll also welcome input from all our team, and in this way we’ll be encouraging the creativity and innovative thinking that’s so important in the direct marketing industry. Our clients will certainly feel the benefits in the year ahead.”
Clients old and new can take advantage of the direct marketing expertise that Glowing Global offer. Their bespoke and carefully targeted campaigns improve customer acquisition, and enhance brand awareness among the public.