Glowing Global on the Power of Social Media and Direct Marketing Mix
06 Nov

Glowing Global on the Power of Social Media and Direct Marketing Mix

Any marketing firm that doesn’t tap into the power of social media should seriously consider some other line of business! This is where you will find the biggest audience imaginable interested in your brand and product line and one of the key ways to keep them interested as you grow. Why? Because this is where 99.999% of internet users can be found. It’s a simple fact and one that Glowing Global knows well.

Over and over again we are told that people are social creatures and birds of a feather flock together and other clichés that endeavour to explain the explosive growth of social sites within just a few short years. Cliché though they may be, there is truth to be found here and that’s why Ricco Katona, director of Glowing Global, expounds on the power of social media.

“When seeking to promote a live event within a market area, we tap into social sites to see what people in the region are looking for and talking about. My office have found that it is infinitely quicker and more expedient to analyse a social site like Facebook or Pinterest than it would be to send out a survey to see where consumers’ interests lie. In fact, some companies have even come forward saying that they wouldn’t exist today if it weren’t for the power of social media on sites such as Facebook.”

What Ricco is referring to is a recent article on in which one woman began a journey towards a global company that started out as a Facebook page seeking others with common interests in travelling. Just four years ago Eva Turquoise Robinson set up a Facebook page sharing her passion for travelling. With just 100 followers in the beginning, her site has become a global company with more than 10,000 global followers to date – and counting.

There is nothing quite like social media for sharing your passion and if you are in business, hopefully your product line or services are your passion. Any business that is not passionate about what they do is simply mediocre and, to put it bluntly, boring. Who wants to buy boring products from a boring sales person? Your passion shines through and this will carry followers along with you. “Want to be a success?” Rico asks. “Then build a social network of others passionate about what it is you do and that’s where your power resides.” With a long line of success behind them, Glowing Global embodies what marketing passion is all about.

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