There are a lot of reasons why people become entrepreneurs. Some do it because they have a great idea and are passionate about getting it onto the market. Others do it because they prefer the idea of being in control of their own success. Others still become entrepreneurs because they can see new and better ways of working than they have experienced when employed by others. Whatever the reason why someone goes into business, there are certain questions they need to ask themselves to determine if they are ready for the challenges that come with taking an enterprise from the ground up and making it a success. Here we see managing director Ricco Katona of leading marketing consultancy Glowing Global review why one of the most important skills an entrepreneur needs is being comfortable being uncomfortable.
‘As a direct marketing specialist, one of the questions I get asked the most is whether it is absolutely vital to be comfortable presenting yourself to new people and asking them for things. This isn’t something that comes naturally to everyone, after all, and can cause some discomfort and anxiety for some people, no matter how knowledgeable and experienced they are. To me though, accepting those feelings and being able to put yourself out there and deal with new people all the time really is essential in business.’ Ricco Katona of Glowing Global began.
‘As an entrepreneur, you have to know your strengths and weaknesses, and if you are not naturally extroverted and outgoing, then you may feel that this might make you uncomfortable in some situations. The secret is not to try and change who you are, but to accept that these situations that are out of your comfort zone are ones you need to be in to achieve your goals, and to meet the challenge head on. I would say that doing that, rather than shying away from putting yourself in front of people because it makes you a little bit nervous is one of the biggest things you can do for your business.’ he continued.
‘The business world is full of all kinds of characters and there is no reason to think that only the dynamic, in your face types get what they want. The mistake is to think that you simply can’t handle the kind of face to face interactions with new people that you will need to engage in to take your brand and make it something people relate to.’ Ricco Katona, managing director of Glowing Global said in conclusion.