Glowing Global Review ‘The Executive Checklist’ by James M. Kerr
25 Feb

Glowing Global Review ‘The Executive Checklist’ by James M. Kerr

The world that we live in seems to be changing on a daily basis, thanks to rapid technological advances. This is having a huge impact on the world of business too, meaning that entrepreneurs and executives have to be ready to change and adapt. Thankfully, a recent book looks at this very subject, and shows how pain free changes can be achieved. Here, Glowing Global review ‘The Executive Checklist: A Guide For Setting Direction And Managing Change’, by James M. Kerr, published by Palgrave Macmillan.

“The most successful business are those who are the most flexible and adaptable”, said Ricco Katona, director of Glowing Global. “Smart entrepreneurs also have to be aware of the advantages that technological innovations can bring to their businesses, and make the most of the opportunities they present. This excellent book gives clear and practical ways to do this.”

The author has been a leading management consultant for over 20 years, and in that time he’s worked with some of the biggest companies in the United States. His book draws upon his experiences, to show executives how to change successfully, and how to embrace modern technology. One of the main points within the book is that executives are there to lead, and to motivate others, so never be afraid of making a decision. Follow the dream that led you to found the company, and don’t allow others to throw that dream off course.

The book also reveals the importance of communicating early and communicating often. Keep your team informed of the changes that are coming, and explain why it’s good for both them and the company. One chapter within the book is dedicated to reimagining organisational design. What worked when your company was in its infancy, may not be working so well now. Don’t be blind to the changes that are going on around you, and adapt your business to make the most of the changes.

“One of the great things about this book, is that it provides practical examples alongside the thought provoking theory”, said Ricco Katona. “Each chapter is illustrated with accounts of how real life companies have dealt with the changes outlined in the chapter itself. In this way, entrepreneurs can see how the actions benefited companies such as Google and Marriott International, and follow their example.”

The innovative marketing campaigns of Glowing Global can also yield benefits to businesses of all sizes, and they create real returns on investment.

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