Glowing Global Review the Impact of Past Behaviour
10 May

Glowing Global Review the Impact of Past Behaviour

People are habitual by nature, they follow the same patterns of behaviour day after day. The same applies to business. The best indicator of how a business will work in the future is by looking at its past record. Here, Glowing Global review how lessons learned in the past can have an influence on the future.

“Businesses evolve over time, but their core practices remain the same”, said Ricco Katona, director of Glowing Global. “The way a business operates when it starts up, will have a great bearing on how it will operate when it’s become an established concern. That’s why businesses who outsource their work should carefully study the operating history of the company they’re considering using.”


Glowing Global themselves are a good indicator of this. Since their formation, they have been dedicated to creating innovative marketing campaigns that are based upon traditional and direct methods. New business can diversify too much in their early days, and become over stretched. By concentrating on a specific niche, a business can become better and better at it. Glowing Global saw growth of over 500% in their first year alone, and have now become renowned as brand awareness specialists.


Creating good news about a brand can produce outstanding results. Consumers are much more likely to buy goods and services from companies that they know and trust. This repeated business itself helps to build even more customer loyalty. A consistent marketing approach helps a company get noticed by new customers, especially when it’s used in a direct marketing setting.


“We helped one of our recent clients,  gain over 1540 new customers in the last six months”, said Ricco Katona. “Nevertheless, we never rest on our laurels. Every day, we build on what we’ve achieved in the previous day. For a business to achieve greatness, it has to evolve naturally, yet concentrate on what it’s best at. When a company has shown that it can be successful from the very beginning, it’s likely to be even more successful in the future. That’s why we’re always excited when we take on a new client, and see it as an opportunity to live up to our brand promise and reputation for excellence.”


If you need to grow your brand, acquire new customers, and build brand awareness with target consumers, then Glowing Global have the track record you’re looking for.


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